Dalyn Wertz says: We’re not the “in-your-face” marketing style so associated with weight-loss programs of the minute. It’s real people, real food… In the world of Slim4Life marketing, everything is real. Real clients — real people — we don’t manipulate photos or copy.

The main question that we are always asking is — what is the experience clients are having with Slim4Life products?

In our own words: Good design doesn’t need to hide behind trendy graphics. The “real factor” at the core of the Slim4Life program inspired us to create a family of clean, simple and flexible graphic standards. It is important that their materials look nice, but it’s more important that they do their job — inform and educate.

Dalyn Wertz says: Pattern’s design easily aligns itself to the medical community. Our job is to help people be healthier and get control of diseases such as diabetes. Pattern’s design distances us from the quick-fix weight-loss programs and reinforces that Slim4Life is here to educate and support people, for life.

In our own words: Where are the Boundaries of Design? You figure out what where people go in their minds — ask yourself, what are the existing product extremes people have in their head. What looks like medicine? What looks like something enticing to eat? It’s a fine line. And it is important to look at our work through the eyes of an end-user. It’s not just about what we think looks good. It’s about the final product “doing it’s job.”

Dalyn Wertz says: Pattern differentiated our brand and our family of packaging. Amy’s studio knew what the tone of the pieces should be and how they would integrate with the brand vision, right down to the fonts and color choices. We know Pattern’s design is on target. It immediately resonates with people. Pattern is a truly strategic partner in our business.